Example 1. Yandex.Drive, car sharing app
The brand became famous for its tone of voice that I helped develop. Back in 2020, no one dared to speak like that, so we became pioneers. The most viral were our in-app notifications about new car launches that helped us win over users' hearts.
The brand became famous for its tone of voice that I helped develop. Back in 2020, no one dared to speak like that, so we became pioneers. The most viral were our in-app notifications about new car launches that helped us win over users' hearts.
Example 2. Bookmate, reading app
The brand's mission is to intrigue and lure people into reading. One of the methods we use is to turn the use of the app into an engaging and enchanting experience itself, just as enchanting as books.
The brand's mission is to intrigue and lure people into reading. One of the methods we use is to turn the use of the app into an engaging and enchanting experience itself, just as enchanting as books.
Example 3. Yandex.Drive, car sharing app
Driving profile is a scoring system that uses algorithms and AI to measure the driving style of a Yandex.Drive user. If scores are good, then it's good. If not, there might be restrictions. It's delicate info to deliver, yet we managed to do that while maintaining the tone of voice.
Driving profile is a scoring system that uses algorithms and AI to measure the driving style of a Yandex.Drive user. If scores are good, then it's good. If not, there might be restrictions. It's delicate info to deliver, yet we managed to do that while maintaining the tone of voice.
