Promo for the new season of 'The Walking Dead'

I created an interactive and immersive quest with a voice assistant. Its purpose was to engage people with TV series after a long break and build a bridge between seasons. At that time, we were the only ones who used a voice assistant like that.

People started to play the quest while driving with the Yandex.Navigator app, talking to Alice (in the app), and needed to decide: go to the dark basement or grab some stuff in a closet to block zombies, search for a weapon, or find a secret exit. Alice led them through the story with many paths and Easter eggs, to the long-awaited rescue. Or not.

Festival: Effie Awards Russia '19 Silver, Bronze.